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ron said: PR is yesterday's game, not today's game. Well i would be not so sure. Of course you can rank with and without PR, but i am 100% sure it is easier with some PR then without it. And with PR i mean PR of exact URL where your link is, not just PR of domain. Check this KW as an example - "bleach episode guide". 22k exact and a guy is nr 3 for a long time already with actually just 3 backlinks - on high PR very low OBL sites (his sites probably) with zero onsite content. PR is also the reason why guys are ranking so well with paid SAPE backlinks. PR just mean that a site has some age and already some strong tier2 backlinks