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New OnPage SEO Function - Need Feedback

SvenSven www.GSA-Online.de
edited May 2020 in GSA Keyword Research
The latest updates of GSA Keyword Research have been all for a new module that offer a functionality that other tools would give you for 200USD per month. Though I am in need of some feedback here. Right now @s4nt0s (as always, thanks a lot!) was the only one giving his thoughts to this and Im happy he did. Without him, I wouldn't have thought coding this.

Below is the screenshot of this new module:

You can reach it by:
1. double click on a keyword to open the "Keyword Competition" Screen
2. Click again on Compare //Later updates will probably include both tables in one//

Now what you have here is a table with you site, the top results from the search engine and the Average (change compare algorithm at top) of top3/5/10.
The icons and colors indicate how you should change the row value on your page compared to the top3/5/10 to reach a better ranking.

Please let me know what other values are important for you (disable the option "Hide unused Items" at the top to see all available data). Im currently in search for all possible meta/link tag values there are (even if not important for SEO).
Thanked by 1Michaelvg
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Comments

  • KaineKaine thebestindexer.com
    edited March 2020
    Never used but you can do what seo-hero.tech do (he is dead for month, site do for one seo cup) N-gram, semantic, related concepts ect. you can grab for a keyword the top 100 of Google sites all similar keywords as well as the sentences which accompany them and / or the words which are around. Not only in the body but also in the titles, name of images ect ... This guy have win the cup seo hero.

    http://www.seo-hero.tech

    I advise you to think carefully about it is invaluable.
  • KaineKaine thebestindexer.com
    edited March 2020
    When do you think? @Sven @s4nt0s

    More Ngram information (patent from Google...) : Using Ngram Phrase Models to Generate Site Quality Scores
  • KaineKaine thebestindexer.com
    edited March 2020
    So the first sites for a query contain the best ngrams for Google, if you add that i buy cash  ;)
    It is neither more nor less than the recipe for the success of a site compared to its competitors. I imagine that he could work with SER to add ngrams in our articles (in accordance with its title) in order to make it excellent, to allow the creation of semantic thiers of madness (T1 < T2 < T3) ....
  • KaineKaine thebestindexer.com
    edited March 2020
    Maybe page speed and w3c validator ? 
  • KaineKaine thebestindexer.com
    edited March 2020
    Broken links. If urls are generated (dinamic). Redirection, htacces/other. Internal mesh, how many internal links the page receives and the number of outgoing links. Response time.
  • SvenSven www.GSA-Online.de
    good idea...that broken links check is something that should be added.
    Thanked by 1Kaine
  • KaineKaine thebestindexer.com
    How many times the keyword is present in the page and its percentage via all the text (keyword density)
  • s4nt0ss4nt0s Houston, Texas
    @Kaine - Ah, I don't know how I forgot to mention keyword density to Sven. Its so basic, but I totally forgot :)

    @Sven - Taken from the web. "The formula to calculate your keyword density on a web page for SEO purposes is ( X / Y ) ∗ 100, where X is how many times you repeated a specific keyword and Y is the total words in the analyzed text."

    E.g.
    Content length is 500 Words
    Keyword is present 10 times
    KW Density = 2%

    I'm really excited about this tool. The amount of data you can see when analyzing your website vs your competitors is insane.

    Hopefully some of you try it out and offer some good suggestions.




    Thanked by 1Kaine
  • SvenSven www.GSA-Online.de
    On my list thanks :)
  • SvenSven www.GSA-Online.de
    latest update has "keyword density" added.
    Thanked by 2Kaine s4nt0s
  • KaineKaine thebestindexer.com
    edited March 2020
    If the page are responsive or not.
    Outbound links social network.
    If the site/page use analytic tracker.
    Longtrail ... but think ngram is better
  • KaineKaine thebestindexer.com
    edited March 2020

    https://moz.com/learn/seo/on-page-factors
  • KaineKaine thebestindexer.com
    edited March 2020
    That too https://validator.w3.org/
    This forum page : https://validator.w3.org/nu/?doc=https%3A%2F%2Fforum.gsa-online.de%2Fdiscussion%2F27390%2Fnew-onpage-seo-function-need-feedback%2Fp1
    TheBestIndexer (^^) : https://validator.w3.org/nu/?doc=https%3A%2F%2Fthebestindexer.com%2F

    I think that with an example we realize better, the W3C symbolizes the standard concerning the code of web pages. Just by correcting this you would gain positions on Google SERP, and this is exactly what you are looking for with a keyword researcher, improve your website positions.
    In your opinion, for two pages with equivalent content, one full of errors and the other respecting to the letter the instructions of the W3C (not to mention the speed test insights) which will be the first?
  • KaineKaine thebestindexer.com
    edited March 2020
    I have not seen it but it seems to me that it would be interesting to know if the page has comments and how much ;^) By omitting the words that this brings, it is also a sign that the page has a social character sufficiently developed to push Internet users to come and share.
  • SvenSven www.GSA-Online.de
    next update validates all sites and shows errors/warnings ...
    Thanked by 1Kaine
  • KaineKaine thebestindexer.com
    edited March 2020
    Don't bother to include all errors, just the number is enough i think (5 w3c errors or 2 warnings/3errors) and if you click on, go on the w3c page.
    It is to get a general idea, and that too is a option that adds value.
  • KaineKaine thebestindexer.com
    edited March 2020
    A duplicate content test? (percentage).
    For exemple: 
    http://www.siteliner.com (full website)
    https://www.duplichecker.com/ (copy/paste article)
    https://smallseotools.com/plagiarism-checker/ (copy/paste article)
    https://copywritely.com/plagiarism-checker/ (copy/paste article)
  • KaineKaine thebestindexer.com
    edited March 2020
    For the keyword density, i see websites with 0% that strange. That only in article ? h1/h2/h3 .... title, pictures name ect ... is inclued ? want says in all the html code, url everywhere.
  • SvenSven www.GSA-Online.de
    then its probably a keyword with two or more words?
  • KaineKaine thebestindexer.com
    edited March 2020
    Yes it's 2 words ...
  • KaineKaine thebestindexer.com
    edited March 2020


    What do you think of bringing the word count closer to the density for more readability ?

    In speed the response latency (server side)...

    I don't know if the classe ip may interest you ?
  • SvenSven www.GSA-Online.de
    The order, names and sorting is something I have to work on...it's in ranking.ini

    feel free to change the order/names on what you want.
    I have to come up myself with something useful. Right now Im only adding new stuff till Im satisfied with the amount...then sorting comes next ;)
  • KaineKaine thebestindexer.com
    Yes it's a good strategy I think :)
    I just sent you a message about the ngrams ^^
  • SvenSven www.GSA-Online.de
    will study it next week.
    Thanked by 1Kaine
  • komakinokomakino
    edited March 2020
    That looks interesting.

    Although where the real gains are made is with TF/IDF resp. NLP keyword suggestions. While some parameters like avg # of words is helpful, most parameters don't matter. If you have some h2 more and some h3 less than the competitor doesn't mean shit.

    Here's a recent post about SurferSEO and how it works and suggests keywords based on TF/IDF and Google NLP and here's some code on how to run URLs/content against Google's NLP API. For meaningful results the boilerplate content should be removed prior analysis, e.g. with https://github.com/buriy/python-readability

    I'd consider buying GSA Keyword Research if this was going to be implemented. Any plans for this?
    Thanked by 1Kaine
  • KaineKaine thebestindexer.com
    edited March 2020
    That Ngram : "The Surfer Content Editor analyzes your content structure, keyword usage/density, phrasing, and more, comparing them to high-ranking results for the same keywords. Then, it provides you with guidelines on how to build content that has the right structure and wording to show up on page 1."

    For example, if for a keyword compared, we find in the best sites, a group of identical words containing it, it is absolutely necessary to include that in our site. This group of words is strongly linked to the context of the keyword.
    This group is part of the proper semantic search for this term and Google claims it.

    I think it should even be done with the variation of the keyword (find the associated groups).

    The research must be on all the content of all the best sites, for example from 2 words> 10-15 words.

    A common table (sum of all sites, the keyword is one of the words) :

    95%: word word word
    92%: word word word word
    89%: word word
    ....

    The recipe for success :)

    PS : Personally I already bought it because if this function happens, Sven should increase the price of the software because it will take a lot of value.
    Just imagine that connected directly with SER or GSA Content Generator ...
    Each title, each anchor, each article thought in this way, just insane! And I can guarantee that the indexing will be super fast too.
  • SvenSven www.GSA-Online.de
    Latest update has nGram data added (at least the way I understood it).
  • KaineKaine thebestindexer.com
    I advise everyone to put this link in their favorites because very heavy will arrive soon !
  • komakinokomakino
    edited March 2020
    Sven said:
    Latest update has nGram data added (at least the way I understood it).
    Can you elaborate on this and maybe provide a screenshot?

    What are the limitations of the free trial?
  • SvenSven www.GSA-Online.de
    @komakino the trial is time limited and you can not save the results.

    nGrams are basically keywords you need to use on your site to rank better. For that purpose, the tool analyses the top results of a query and shows you the keywords/phrases that are used on the results and shows you details for it.
  • TheGypsyTheGypsy Madrid
    Hey Sven,
    is there a manual for this thing? I've got some questions like:

    What is Ngram keyword and ngram global.
    My guess is that ngram keyword is closely related to the keyword while global is page or site related.
    The ngram keywords are grouped together under numbers. Do those numbers have any meaning?

    In the competitor matrix when I enter my site/page some of the columns are bordered with colors. Some red columns have green border others yellowish. Does that mean anything?

    Thanks!

  • SvenSven www.GSA-Online.de
    edited March 2020
    >is there a manual for this thing?

    Sorry, not right now as the GUI and all is just in progress. It would make little sense to write a manual as it would probably be outdated with a new update.

    > What is Ngram keyword and ngram global.

    ngram keyword: the keywords where your keyword is included. No filter is used here.
    ngram-global: all keywords which are closely related to your keywords or google finds to be important t make up the ranking of the sites as they are.

    > Do those numbers have any meaning?

    Yes, they mean the amount of sites that have this on there page. So the bigger the number, the more important it seems.

    >In the competitor matrix when I enter my site/page some of the columns are bordered with colors. Some red columns have green border others yellowish. Does that mean anything?

    Yes they have a meaning of course. green means no change, red usually to fix or lower, yellow to increase. The value to compare against can be chosen in options. By default it is compared against Top 5 I think.
  • KaineKaine thebestindexer.com
    edited March 2020
    Say it sounds like what Google’s quality score calculation should be like.
    When you type a keyword in Google, it will give you the results that it finds most relevant (and therefore that contain the semantic juice that we need).
    With the calculation of ngrams we will be able to extract what makes the ranking of the best sites on Google but also all the associated context (longtrail / full sentence). It is neither more nor less than reverse engerining from Google ... are you aware of the potential that this represents?
    It is very different from what we know and nothing that this option is worth gold!
    Very sincerely I keep telling Sven to increase the price of his software because it is really not the kind of tool that I would like to see in the hands of my competitors ^^
  • komakinokomakino
    Sven said:
    nGrams are basically keywords you need to use on your site to rank better. For that purpose, the tool analyses the top results of a query and shows you the keywords/phrases that are used on the results and shows you details for it.
    Yeah, I know that. I was more interested in seeing what exactly the tool is displaying so I can compare it to the TF/IDF tools I'm currently using without having to install the trial.

    1) Is there a reason you implemented ngram rather than TF/IDF (or WDF/IDF as it's called in Germany)?

    2) Any plans to enrich the suggested keywords with results from Google's NLP API?
  • komakinokomakino
    Kaine said:
    Say it sounds like what Google’s quality score calculation should be like.
    When you type a keyword in Google, it will give you the results that it finds most relevant (and therefore that contain the semantic juice that we need).
    With the calculation of ngrams we will be able to extract what makes the ranking of the best sites on Google but also all the associated context (longtrail / full sentence). It is neither more nor less than reverse engerining from Google ... are you aware of the potential that this represents?
    It is very different from what we know and nothing that this option is worth gold!
    Very sincerely I keep telling Sven to increase the price of his software because it is really not the kind of tool that I would like to see in the hands of my competitors ^^
    Are you living under a rock?

    These tools exist already since many years, e.g. Page Optimizer Pro, Cora, Surfer SEO. There's even free ones such as https://www.seobility.net/en/tf-idf-keyword-tool/, although limited to content only while the former compare way more parameters.

    I guess your competitors have been using them for a long time already  :p
  • KaineKaine thebestindexer.com
    edited March 2020
    @komakino Are you talking about something like this? https://tfidftool.com/

    If you have ideas, this is the right place to explain them :)

    Edit No I do not live on a rock ^^ but it is true that I am not used much. Having said that they are generally limited or quite expensive while we have all the research results on hand. With the right ideas, you can have it all in one software, just explain it to Sven ;) submit it some results to understand how it works.
  • SvenSven www.GSA-Online.de
    Below is a screenshot showing results for SEO in for google.de.

    It shows per column: Top3,5,10 (avg of the results), the individual results and on the 4th column "your site" that you compare against (in this case gsa-online.de).

    Now the ngrams-global shows possible keywords that should be shown in order to rank same or better as your compeditors.

    A green X means you have that word/phrase on page, a red - means it is missing.

    That 000011 means it's on 11 sites. 000010 on 10 sites and so on...



    1) Whats TD/IDF ?
    2) Please let me know what in detail you miss.

  • KaineKaine thebestindexer.com
    edited March 2020
    @SvenHe put a link where we can do 3 tests to see here: https://www.seobility.net/en/tf-idf-keyword-tool/

    Edit By cons there are only unique words, it is more interesting to recover all that is the best, whatever the size. Besides, whatever the name used by the sites, I do not see what could be better.

    Edit :  Does anyone have a link or it would be possible to recover the semantics of a word or group of words? Maybe with Google Knowledge Graph api ? 
  • komakinokomakino
    edited March 2020
    @Sven Thanks for the screenshot and explanation. The ngram feature goes into the right direction, but TF/IDF takes this one step further:


    1) TD/IDF is known as WDF/IDF in Germany and consists of two parts. WDF stands for "within document frequency" while IDF stands for "inverse document frequency".
    The WDF value is used to determine how often a word or combination of words occurs in a document. However, this value is not completely alone (like the pure keyword density), but is set in relation to the relative occurrence of other terms that occur on the page. A special algorithm prevents that a pure spamming of a single word also spits out a better result in the analysis.
    The second value in the analysis is the IDF value. This is about how often certain terms are found in documents. The number of known documents (= 10 URLs on 1st SERP) is compared to how often terms occur in a text. This algorithm is primarily intended to find out how relevant a text is with regard to a specific keyword.
    If both formulas are combined, the well-known WDF*IDF analysis, which determines the relative term weighting of a document, results in relation to the possible documents that also contain the same main keyword.


    2) I think it would be great to separately show keywords which are considered relevant to the first 3 SERP URLs by the Google NLP API. I would only display "new" keywords (and topics) which are not already listed in the ngram (or tf*idf) list. This would possibly give us an edge over the competition since it will show keywords considered relevant by Google but missing on the top 3 sites. Here's a tutorial with fully working code on how to achieve this: https://sashadagayev.com/systematically-analyze-your-content-vs-competitor-content-and-make-actionable-improvements/
  • SvenSven www.GSA-Online.de
    1) Thanks for the explanation. Though I think it's just the same as it's added now but with different statistics behind. What you see in the listing now is really the data you would expect, maybe in some different order but still I think it's ranked good.

    Bur yes, I will probably make a new listing for found terms on a new form to show more stats on each term/phrase.

    2) I really would like not to add google APIs here.
    Thanked by 1komakino
  • KaineKaine thebestindexer.com
    edited March 2020
    In option compare, top 3, 5 10.
    Below we have the 10 sites. Would it be possible to have check boxes to deselect the sites we want to remove from the analysis?

    Edit I would also like to know if all is scraped only once from the start (all the html of each page) in order to avoid  the use of proxy in the event of multiple manipulation.

    It could also be interesting to know which platform (wordpress, drupal ...) the pages of the sites use.

    A classification of the loading time also.

    We could also recover the age of the domain?

  • SvenSven www.GSA-Online.de
    uncheck sites from display: yes I can add that.
    domain age: you have that in next update
    loading time: you have that already
    platform: you have the it partly as: Meta-Feature->Generator
    Thanked by 1Kaine
  • KaineKaine thebestindexer.com
    edited March 2020
    Another option which could be really nice, would be that if we launch an analysis and one of the results fails due to an IP blocking, that automatically and in a transparent way Keyword Research goes to seek an adequate proxy to finish the job. It would be a luxury !
    I know that there is already a tool to scrape proxies but here I am talking about full automation. The moment we land with a good coffee, ready to analyze our competitors and optimize our site should not be interrupted to scrape proxies even if it's very fast, you can lose ideas, in productivity. For the moment I do not need it (proxy) but if you want to do the analysis, page after page it will quickly take. Of course on the proxy scraper is a good thing, having said that doing a compatibility test directly on the target should be very fast. What do you think of that ?
    If the proxy to find takes a little time to be found, the loading of the results can be displayed without delay, just explain what is happening and that it will happen just after.
  • SvenSven www.GSA-Online.de
    >...Keyword Research goes to seek an adequate proxy..
    Well how would you detect that this site blocks you?
  • KaineKaine thebestindexer.com
    edited March 2020
    I speak of Google, Bing, w3c.... Not the top 10 website.
  • TheGypsyTheGypsy Madrid
    edited March 2020
    Would it be possible at the competition research module to add and delete websites? Maybe a negative list would come handy there if someone makes mass competitor research.

    My main problem is that I have social media sites like pinterest, youtube, etc.. which results I don't really need. Also when I compare against the first 3 results and the first 3 are pinterest the results doesn't worth much. Also I think it would come handy the ability to add sites and comparing them to each other too.

    2. Ngrams look to be very handy but maybe a negative word list could come handy there to narrow the results if needed. Like not much use I see in policy, privacy policy, facebook, navigation, etc.. words.
    I'm not totally against of these words as it may come handy at the first stage of keyword research when you are trying to determine what you need to have on a site in a given niche but later stages it's rather useless.
  • KaineKaine thebestindexer.com
    I like the idea of being able to add sites manually.
  • SvenSven www.GSA-Online.de
    @TheGypsy You can do that already. Choose Options->Configure Sites and you can edit that.

    2. Also included->right click on it->Filter->add
  • TheGypsyTheGypsy Madrid
    ;D I knew I just didn't find it..
    Thanks Sven!
  • TheGypsyTheGypsy Madrid
    I know it's not closely related to keyword research but what about adding an seo audit module to the tool?
    Much like screaming frog without the 500 URL limitation and yearly renewal fee.


  • SvenSven www.GSA-Online.de
    explain what this module should do.
  • TheGypsyTheGypsy Madrid
    It could crawl the site or simply read the URLs from a sitemap depending on which method we choose to acquire the data.
    It could show all the URLs a site has with various technical information about each URL like:
    Status code (useful to find errors)
    Indexability (to see if the url is blocked by robots.txt or by other means)
    Inbound links (number of links a given URL recives from the rest of the site, this should be exportable in some way) This is useful to build silos. It would be also useful to visualize these links in some way but I'm still thinking about a way to do it.
    Inbound links that are unique to the examined page only
    Outbound links (number of links a URL has to an external domain, this also should be exportable)
    Outbound links (unique)
    Percentage of
    Response time 
    Redirect type
    Redirect URLs
    Structured data info like Errors, warnings

    A bit more content focused research tab could contain information about
    Page title (showing the whole page title to spot possible errors and character length with pixel width and optional red and green indictor)
    Meta description
    Meta keywords
    H1
    H2
    Content word count
    Size
    Last modified

    These are all what I can think to be useful right now but others may chime in and tell what are their favorites. Also you can sneak a peak at screamingfrog and see what other technical stuff they show. Probably they do that for a reason ;D

  • SvenSven www.GSA-Online.de
    OK I see what you mean...indeed it's not really much work in adding the current COMPARE function for all URLs of a domain and it's links. Though lets focus on this COMPARE for now an let it transform into a bigger stuff later.
  • KaineKaine thebestindexer.com
    edited March 2020
    What do you think of showing who is the owner of the domain (and maybe even the host)? If this is on a top 10 we could have to do several times with the same competitor who use the same strategy.
    I did not pay attention if the age of the domain was integrated during the last updates.
  • SvenSven www.GSA-Online.de
    edited March 2020
    Domain age was added...Whois information might be difficult as most do not really list that.

    However, if you have a site where I can make queries to domains and they list the wanted data, let me know and I add it.
  • SvenSven www.GSA-Online.de
    Skip my previous message, I have added Whois Data as best as possible on next update.
    Thanked by 2Kaine TheGypsy
  • aanwebaanweb in toilet :D
    Just bought it yesterday, and still learning on it.
    Thanks @Sven for the next "GREAT" tool  :)
  • KaineKaine thebestindexer.com
    I have an idea which seems to me as sympathetic but which reverses the process a little (code). To be able to select for example x urls / sites / pages .. and compared them compared to a request.
    Let's say that I want to compose the writing of an article and that I want to compare that of the competitors to compose mine more effectively.
    It is a bit the opposite of comparing several results to integrate what is missing, here it would rather be when we start from zero.
    Speaking of which Sven, do you plan to add some sort of text editor? For example I compose my article and it makes me keyword suggestions, color the words used, ect ... for example with Google suggestions or why not if I import keywords from Google planner?
    He could also suggest me ngrams, longtrail, context sentences extracted from my competitors.
  • SvenSven www.GSA-Online.de
    Thats more something for GSA Content Generator.
    Thanked by 1Kaine
  • KaineKaine thebestindexer.com
    edited March 2020
    In Competitor Matrix, the names of the sites do not appear when hovering over the red boxes (not present).
    For Keyword competition, before the matrix, we do not have the information (age of the domain and other) of the domain to compare since we enter it by clicking on compare. It may be necessary to enter an operation just before
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