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A lot of people fail with SER because they just spray
links about and don’t optimize their campaigns properly.
As I’m sure a lot of you already know, there’s obviously some skill involved, but for the most part, link building is all about resources and how you use them. By optimizing your campaigns properly, you can easily out rank someone who has the resources to build 10 times as many links as you, just because they lack focus and direction in the way they build links.
There’s lots of things that you can do, and everyone will have their own ways they like to do things. Assuming that you’ve set your projects up properly (see the SER & Tiers thread), here’s a few quick and easy ways to get ahead with your link building.
1. Don’t build tiered links to no-follow properties
Your first tier of links should absolutely consist of some no-follow contextual properties, but you really don’t want to be wasting resources by building further links to them.
You could always set up a separate campaign for your no-follow contextuals, but you can get around the extra hassle by just using the feature to only build tiered links to do-follow properties. (Yes, we know there’s no such thing as do-follow properties, but for the sake of this guide we’ll run with it.)
First you need to open the ‘Edit Tier Filters’ pop-up in the project ‘data’ tab:
Then check the box to only build links to do-follow urls, as per the image below:
2. Build links to tier 1 properties that link to your money site with anchor text
If you want to rank faster, then you need to build authority to your properties that contain the anchors you’re targeting first. All things being equal, the more juice you funnel through them, the quicker you will rank for those terms.
In order to achieve this, you need to check the box next to ‘Verified Url Must have anchor’ and then insert your anchor text into the field next to it. There’s a limit to the amount of anchors that you can add, but I like to add all of my main and secondary anchors from my tier 1 project if possible.
The correct format is (no spin brackets needed): Anchor1|Anchor2|Anchor3|Anchor4|Etc|Etc
3. Don’t build links to tier 1 properties on domains not indexed in Google
(That is, provided you want to rank in Google any time soon.)
This one is pretty obvious, but you’d be surprised how many people miss this. If you want to build a set of tier 1 properties to rank your site in Google, then you need to build these tier 1 properties on domains that are already indexed.
The best way to achieve this is to take your list of contextual URLs, trim them to root in Scrapebox (don’t worry SER will still post to 95% of them just fine), run an index check on them, discard any that fail, and load the rest into your tier 1 project(s) in SER.
Note: Domains that are not indexed in Google may still be useful for ranking in Yahoo or Bing.
4. Avoid Broken Tiers
In order to avoid broken tiers it’s best to link to multiple tier 1 properties from each of your tier 2 articles. This is especially important if you are building a 3rd tier of links. If you don’t, you will waste a ton of resources if one of your tier 2's goes down.
It also helps to break up the link building footprint a bit. Think about it, each tier 2 only links to one tier 1 which then links directly to your money site – how un-natural is that? (Not to mention easy to sniff out with an anti spam algorithm!)
There’s at least two ways you can achieve this...
1. You can use Kontent Machine 3 (or similar) and utilize the %link% macros. (We like to use three tokens, but you can experiment a bit with this number, as there’s no real hard and fast rule.)
2. You can also add plain articles to SER, and use the
internal settings in the ‘article manager’ tab. Again, you can play about with
this setting and change it to whatever works for you:
So that’s it, you’re now armed with some new tricks to kill of your SEO competition.
Now go make some money!!!
The SERLists.com Team
p.s. If you haven't already signed up to subscribe to our tutorials, what in the world are you waiting for??? They are free at SERLists.com