Anchor Text or Keyword? Which is better

CarlFoxCarlFox Bury
edited June 1 in GSA Search Engine Ranker
I'm sure there are benefits for both. But open to discussion. 

Which is better for placing in my backlinks? are there any benefits for either when they are being indexed? Are there benefits for either that I am currently not knowledgable enough to know I am either benefiting from or loosing out on?

Feeeeed me knowledge :) 



  • SvenSven
    Accepted Answer
    anchor text
    Thanked by 1CarlFox
  • CarlFoxCarlFox Bury
    edited June 1
    Nice one thanks Sven :)

    Could you tell me why this is?
  • SvenSven
    keywords are for searching, anchors for ranking ;)
    Thanked by 1CarlFox
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