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Anchor Text or Keyword? Which is better

CarlFoxCarlFox Bury
edited June 2018 in GSA Search Engine Ranker
I'm sure there are benefits for both. But open to discussion. 

Which is better for placing in my backlinks? are there any benefits for either when they are being indexed? Are there benefits for either that I am currently not knowledgable enough to know I am either benefiting from or loosing out on?

Feeeeed me knowledge :) 

Carl

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