This is off-topic, but does involve SER so I was hoping for some feedback. Thanks for any comments.
So, my 'day job' is running a business that manufactures a brand of products. We are small in our vertical, but have managed to establish a number of relationships with global retailers. Our products are listed on retailer sites in the US, UK, and Asia. The primary market is US.
At the end of the day, we would prefer to move product through the retailer channels as it reduces of customer service costs.
So in addition to seo-ing our own products, I was thinking how I might be able to use SER to benefit sales turnover on the retailer sites.
The question is, would it be a good idea to blast away at my product pages on other sites? Do you think setting up traditional tiers is the way to go? Or would it not even make a dent as we are talking about a global retailer site?
So my product names are something like XYZ Brand Widget Name, with Widget Name being pretty generic. My thought was if the retailer sites start ranking with my product page for the generic KW, then my brand site would get a relative lift.
Or, should I just keep to seo-ing my own site and social media? I just think that having the good fortune of association with big players needs to be leveraged somehow but I can't get my head around this.
Any help/comment is greatly appreciated.