HTTPS As Ranking Signal - Google Announcement
MorphMan
British Expat lost in S.E Asia
Just saw this and thought I would share, interesting indeed!
http://googlewebmastercentral.blogspot.in/2014/08/https-as-ranking-signal.html
What you guys think? Not sure how much this will affect rankings in the future
Comments
Clever step from Google.
Seems funny though, everyday Google making it easy to rank comparing to panda penguin years.
Or 9$/domain.
1. You *can* buy separate SSL certificates for separate domains with no footprint. For example GoDaddy sell them for $40. Just make sure you get the basic one with no verification required, i.e not the greenbar and obviously put in different information each time.
2. 'For example, I can't see how they would favor a site that has thin content just because it has a https cert vs an authority site with no https?' They aren't saying that... They clearly said it hadn't been rolled out to all searches and only affects 5% of searches, presumably for specific niches. Even when/if this is rolled out to all search results it will only give a very minor boost presumably. I'm assuming payday loans are one such niche where establishing trust is hard - 8 of 10 in Google UK currently use https (has been the case for a while)
3. Rae Hoffman had an interesting comment about it which I think is probably true: "I think they're trying to block us from sending data (like keywords, etc) to outside sources. I think this has way more to do with them trying to further their own business goals than to "save users" so to speak. "
One thing you guys might want try is buy an SSL certificate for a previously slapped domain and 301 the non-http to the https. Or try the http1.1 equivalent of 301... called 307. Or of course you might not, I leave it up to you
The real problem is going to be when inbound links from non-HTTPS websites get devalued. If and when that happens, building links "en masse" won't be easy.
Of course they have their free service... which is AWESOME!
You can read more about it (and how it plays into this new change from Google) here on their blog.... http://blog.cloudflare.com/google-now-factoring-https-support-into-ranking-cloudflare-on-track-to-make-it-free-and-easy
SSL All Things
Second, at CloudFlare we've cleared one of the last major technical hurdle before making SSL available for every one of our customers -- even free customers. One of the challenges we had was ensuring we still had the flexibility to move traffic to sites dynamically between the servers that make up our network. While we can do this easily when traffic is over an HTTP connection, when a connection uses HTTPS we need to ensure that the correct certificates are in place and loaded into memory before requests are processed by a server.
To accomplish this, we needed to redesign how certificates are loaded into a server's memory. Previously, we'd load certificates into memory before traffic was directed to a server. That creates challenges when dealing with millions of domains and when shifting traffic to help isolate or mitigate an attack.
@MorphMan Even if using an SSL Certificate made literally no difference to ranks I'd still be using one for *some* of my sites, for the security boost as well as the slight trust boost. I can't see any negative of using https at all, apart from maybe if you forget to renew the cert (which I've done before, lol).
If anyone is really hoping to see an sort of reasonable increase in SERPS due to just adding an SSL certificate then more fool them. I think it's about as 'powerful' as registering your domain for 5 years instead of 1, i.e. so little difference compared to linkspam.
Of course, the right thing to do is to test, test, test. Do a split test by running HTTP only for a week, and then run HTTPS only for a week and see what the difference is. Personally, I have seen the difference in conversions by securing any website that sells something.
IE: The only situation where this would make a noticeable difference is if both you, and your competitors site have equivalant link profiles and on-page, but one of you has SSL and the other does not.
Make SEOs waste money and time on things that don't really matter, rather than them concentrating on things that will get better ranking.
At best it is a "light-weight" (google's words) indicator out of more than 200 other ranking factors. Rather than worrying about SSL (unless you're dealing with personally identifiable info) you should be spending time on stuff that will actually make a difference.
Just Sayin'
A good browser plugin is HTTPS everywhere which defaults to https if available. I think Google are generally arseholes, but this is a good step if more people take up SSL.
Here is a Free SSL provider:
https://cert.startcom.org
Here is the cheapest SSL provider I found:
https://cheapsslsecurity.com/sslproducts/domainvalidatedssl.html
I stongly suggest NOT to use startssl on your sites. (though very good for testing & development)
It has compatibility issues with some browsers and with some OS.
Comodo is the way to go. PositiveSSL has everything Google required which are TLS & 2048bit encryption
@derdor
Thank you But, it's free...
Like this one:
http://www.cacert.org/
HOWEVER, there is a security WARNING of the certificate with Opera, Chrome, Internet Explorer, etc...
Have a look by yourself:
https://www.cacert.org/
It is free
@spunko2010
Not so much, please, test by yourself With HTTPS and Without:
http://tools.pingdom.com
http://www.webpagetest.org
http://gtmetrix.com
http://stackoverflow.com/questions/1892347/what-is-the-overhead-of-using-https-compared-to-http
WARNING with CheapSSLSecurity.com
I bought a cert with them and I haven't any news after 5 days.
SCAM or support ranked to the absolute zero level?
I just asked refund today.
Did you get your refund ?
mamadou
Yes I did. I got my money back. And bought a new SSL cert from my regular cert seller SSLs.com.
You can compare by yourself for 1 year / 1 cert:
With a basic RapidSSL Certificate:
$7.99
https://cheapsslsecurity.com/rapidssl/rapidsslcertificate.html
$9.95
https://www.ssls.com/geotrust-ssl-certificates/rapidssl.html
With a basic Comodo EV SSL Certificate:
$129.00
https://cheapsslsecurity.com/comodo/evssl.html
$144.99
https://www.ssls.com/comodo-ssl-certificates/comodo-ev-ssl.html