A couple of questions
So, my keywords (plumbing industry) don't seem to be returning many results, how important is it that the keywords reflect the moneysite (this is tier 1 im trying to build)
Also - how many articles do you use at any point? GSA seemed to be asking for another article after only a short period of time!
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You'll get lots of different answers to this, and I can't be bothered to explain why , but if it were me, I'd set up a few Web 2.0 and EMD/PMD sites relating to your plumbing KWs. Then I'd add 5 or 6 posts over a month or so, without links, whilst using SER to build links to these posts. As these "feeder sites" don't really matter, I'd use one of the many mass KW lists to build links to these sites (whilst still keeping your linking KWs relevant).
After a month or so, I'd then add a new post to each site with links to your MS, and go back and edit all the existing posts and add internal links to the new post that links to your MS.
As far as articles go, more is better.
brilliant advice mate! Thank you. EMD and PMD.... Exact match and partial match sites right? Just create my own?
So have these sites as tier 1, then create a T2, 3 and 4 with more web 2.0's, articles etc using mass keyword list.... and attack these from the side with comments etc? Am I on the right lines? (SEO newbie here, looking to learn fast)
EMD & PMD is as you say.
If you can, try and get aged domains, although regardless of what the big G says, I've found new EMDs can be just as good.
Yes, these and other decent web 2.0s become your T1. After that it's up to you. You can be clever and do a multi-tier campaign, or you can spam the shit out of each site. Depends what you want and how long you want it.