I do not remember where I have read this, it said that backlinks to the redirect page (301 Redirection) can be carry over to the ranking page. just wish someone can tell personal experience with this 301 Redirection.
and does url shorter provide the same effect?
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The advantage to building links to shorteners is that you can keep your link velocity to your money site down, and essentially push lots of link juice to it "under the radar", so to speak.
However, this approach isn't without it's own risks/problems though, and (depending on how you are planning to use it) probably isn't a method that I would advise you to use on a site that you care about.
@Pratik - I don't generally build links to shorteners as I just use them in my spam tiers, and as @judderman says, whether they still work for that purpose is debatable. Maybe run some tests and see how you get on?