I want my site to rank on local Google search engine or local search engines instead of ranking on Google.com. For example, I would like to rank on Google.fr & Google.au
This is not really about GSA SER. If your site has local content like french, it will rank better on google.fr. Make sure you target some french sites for linkbuilding, use the country filter under options or scrape french targets using a 3rd party tool. There are already lots of threads around here describing what you have to do
Hmm, 2 countries? I'd get a .co.uk and a .com.au domain, separate content on each. You can go one step further and buy an IP in each country and direct it to each site, ie. UK IP to UK site. I do this, but a lot don't.
What you can do is manipulate those search engines by your content. For example let's say it's a product. You can create 2 pages:
- Product name UK - Product name Australia
If not a product site do:
- Niche name UK - Niche name Australia
Write a short article for each, as if you writing an SEO article with keywords as above, then link to those 2 in the footer/menu whatever. Build links to those pages
In time, Google will associate your site with those countries and you will rank higher in those engines.
If you want to take it a step further add an Aussie and UK, phone number and/or address on the site too. You can fake it or not, that's your choice.
In my experience IP doesn't really matter, i host all on US IP's but have local sites from numerous countries around the world. I have some client sites that have hosting in their particular country and my tests show that the US IP's can rank equally as well. But it can't hurt to use country specific IP's i guess.
@alexr - I don't really use that technique unless of course the client is targeting it as a keyword.
@spunko2010 I see. Mind PMing me then? I want to know only because of those multiple IPs that they can offer. Other hosts are PITA to request a new IP and now there's a rule that they need proper justification of new dedicated IP and it can be only used if you want to install as SSL certificate as that requires a dedicated one.
Comments
Or do you want Google to only show your site to people from a certain country?
If it's the 1st one, it's in Edit > Options page, at the bottom.
There are already lots of threads around here describing what you have to do
If your domain is .fr for example it will automatically target France. Only need to change this if its not country specific TLD like .me, .com
What you can do is manipulate those search engines by your content. For example let's say it's a product. You can create 2 pages:
- Product name UK
- Product name Australia
If not a product site do:
- Niche name UK
- Niche name Australia
Write a short article for each, as if you writing an SEO article with keywords as above, then link to those 2 in the footer/menu whatever. Build links to those pages
In time, Google will associate your site with those countries and you will rank higher in those engines.
If you want to take it a step further add an Aussie and UK, phone number and/or address on the site too. You can fake it or not, that's your choice.
@alexr - I don't really use that technique unless of course the client is targeting it as a keyword.
@Pratik I just ask my host, they have a list of all locations they are present in. If your server is shared it won't be possible.