Do not neglect No Follow Links
I have received several PMs asking me several questions on no follow link building and how I handle it and if it is a waste of time. I figured it would be easier to address the top 3 concerns that I feel that are important to address on this. I hope it helps the newer people:
1.) Nofollow links are a waste of time - FALSE
No follow links are not a waste of time completely. While they do not contribute any juice towards the page they are linking to. The have two significant benefits. Now bear in mind, one of these is a fact and one is just a theory of mine.
This is a waste of resources since the page you are boosting will pass no more juice to the pages you wish to rank. In short, spend the processing power and bandwith building links to your dofollow tier links instead.
3.) Google will penalize me if I have too many nofollow links - FALSE
Nonsense. They pass no link juice along at all. Also Google for a few years now, Google has changed its attitude to how it treats links. It gives bonuses for good links and ignores and discounts bad links without penalty. They smartly realized it is very hard to get quality links, whereas anyone can mass spam their competitors with toxic links. I do not believe in the concept of link toxicity anymore and believe domains mainly get themselves deindexed not through backlink profile but due to other reasons: E.g. Security, Malware, Duplicate content, Site compromised.
Look long story short, you will have many 'Experts' trying to sell you services by using fear as leverage. Whether fear of penalty or fear of missing out, do not fall for it.
SEO is nowhere near as difficult as they try to make it seem and many of them have never even seen a top 10 SERP for a keyword with any meaningful volume. Ranking is simple if you follow the following rules:
1.) Be realistic. Don't try to compete for a keyword with insane competition from decades old domains who have more resources than most cities.
2.) Optimize your on page content.
3.) Build your links with diversity in platform, anchor and context.
4.) Boost those links.
5.) Get those links exposed to search engine crawlers.
6.) Be patient and wait. Do not expect results the next day.
7.) Stay positive and focused. Stick to your plan. Asking for advice is ok, but don't let complete strangers derail you with tales of grandeur. Those losers have no idea. I wish someone told me this when I started out. Would have retired to Dubai a few years earlier.
Good luck everyone!
1.) Nofollow links are a waste of time - FALSE
No follow links are not a waste of time completely. While they do not contribute any juice towards the page they are linking to. The have two significant benefits. Now bear in mind, one of these is a fact and one is just a theory of mine.
- Fact - They help with indexing. While google may not pass link juice on to the site, they do still crawl no follow links as a way to find to new pages. I know this to be true as I have tested this on no less than 40 different pages and have found that the google bot has turned up eventually. This is why comment posting is not a complete waste of time.
- Theory - They can help with ranking. While they do not contribute link juice, they do contribute to link diversity, which I feel is a factor that contributes towards the ranking algorithms. My testing does suggest this is the case, but to be fair my test size is too small for me to say that this is a statistically significant fact.
This is a waste of resources since the page you are boosting will pass no more juice to the pages you wish to rank. In short, spend the processing power and bandwith building links to your dofollow tier links instead.
3.) Google will penalize me if I have too many nofollow links - FALSE
Nonsense. They pass no link juice along at all. Also Google for a few years now, Google has changed its attitude to how it treats links. It gives bonuses for good links and ignores and discounts bad links without penalty. They smartly realized it is very hard to get quality links, whereas anyone can mass spam their competitors with toxic links. I do not believe in the concept of link toxicity anymore and believe domains mainly get themselves deindexed not through backlink profile but due to other reasons: E.g. Security, Malware, Duplicate content, Site compromised.
Look long story short, you will have many 'Experts' trying to sell you services by using fear as leverage. Whether fear of penalty or fear of missing out, do not fall for it.
SEO is nowhere near as difficult as they try to make it seem and many of them have never even seen a top 10 SERP for a keyword with any meaningful volume. Ranking is simple if you follow the following rules:
1.) Be realistic. Don't try to compete for a keyword with insane competition from decades old domains who have more resources than most cities.
2.) Optimize your on page content.
3.) Build your links with diversity in platform, anchor and context.
4.) Boost those links.
5.) Get those links exposed to search engine crawlers.
6.) Be patient and wait. Do not expect results the next day.
7.) Stay positive and focused. Stick to your plan. Asking for advice is ok, but don't let complete strangers derail you with tales of grandeur. Those losers have no idea. I wish someone told me this when I started out. Would have retired to Dubai a few years earlier.
Good luck everyone!
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