In GSA Search Engine Ranker projects, it's essential to understand the role of keywords and anchor text in your SEO strategy.
Keywords play a limited role in GSA Search Engine Ranker projects, primarily when utilizing the scraping feature and choosing to use keywords to locate target sites. Therefore, having a single keyword or 5,000 keywords would yield similar results in terms of their impact on your project.
Contrastingly, anchor text is a vital component of your search engine optimization efforts, as it forms the basis for creating backlinks, particularly contextual backlinks. To optimize your GSA Search Engine Ranker project, I would recommend adopting the following approach:
Maintaining a more focused selection of primary anchor text for your top-tier campaigns. These should consist of the main keywords you aim to rank for and be limited to a few carefully chosen phrases.
In lower-tier campaigns, you can incorporate a broader range of longtail anchor text, allowing for a more diverse backlink profile.
Remember that GSA Search Engine Ranker randomly selects an anchor text whenever it creates a backlink. By following this structured approach, you can ensure your project is more effective in achieving its desired ranking results.