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Help needed: How to set up a campaign/project for non-English speaking regions properly?

MiBiMiBi Zurich

I've been trying to to find my way around the Search Engine Ranker lately. I'm pretty sure that you can do some things wrong when you want to start a project for a language area outside of English.

Does anyone have experience with campaigns for other languages like German, French or Spanish. What to look for and what data to translate into the target language.

Your help is highly appreciated.

Thanks in advance

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