I've been retracing my steps, and realize I am still missing some basic aspects of SEO knowledge. So anyone with the field experience to know the answers, please let me know what you think.
I have an old MS. I just moved it to a server that pings at twice the speed. Putting on lazy load for images. Should I find another server that pings even faster? Or is that useless?
Trying to improve both user experience as well as SERP standings.
The site was built as a dot info and STILL IS!
Would moving to a .com be useful? I've had a dot com site redirecting to the .info that I could move the content onto since About Oct of 2018.
The site is not SSL, though the form pages largely are. Should I go total HTTPS?
Would these changes positively affect SERPs?