What to Charge Pay on Performance?
JudderMan
UK
I have a client in the pharmacy industry. I want to move into a more pay on performance as my SEO packages are fairly static. I'm on the 2nd page for a few big keywords so this will be highly profitable for me going forward and if we have slow months then they don't pay me as much. It also means I can focus on the whole site rather than the targeted keywords we chose for the SEO package.
EPC is around £1.50, not a great deal as they had some issues with the site that I've helped resolve. The bounce rate has plummeted as a result, so this is why I want to change the pricing structure.
Their average sale price is £36 and profit margin is around 20% on many products. They mentioned about charging per 1000 UVs....I know this is open to abuse but that's not my style. Can anyone give me an idea what they'd charge. I have a few ideas but wanted to hear other's opinions.
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