Why your sites aren't ranking...

SER is an excellent tool for building PageRank and authority, but it's only part of the equation.  Here is my analysis:

1. You must build Trust. Google's algorithm is putting more and more emphasis on Trust to combat automated link building. Automated link building doesn't help with trust.  I love Majestic's Trust Flow metric. Even though this is a contrived metric by Majestic, it is believed that Google also uses a version of trust flow. Trust starts with Google designating highly trusted seed domains that will never have Spam. irs.gov, harvard.edu, nasa.gov, etc. Trust is passed from these sites via outbound links. Sites that have links from trusted seed domains can also pass trust, but less of it, just like PageRank. For trust, the next best thing to a .edu or .gov link is a link from a site that has a link from a .gov or .edu. Every site in the chain from the trusted site (ex: Trusted Site=>Tier 1 Site=>Tier 2 Site=>Tier 3 Site) can pass trust, but far less as you move away from the trusted seed domain. Google found that the further removed a website is from a trusted site, the spammier it gets. Solution: buy links, or hand build them, but always focus on Majestic's Trust Flow Metric. If your site is CF: 30 TF: 3, you need to get some powerful links.

2. You must build relevance. Google's algorithm is also putting more weight on the relevance of links. If your site is all about Widgets, it would be really, really helpful to buy or hand build links from sites that are authorities on Widgets. Once again, use Majestic's "Topics" metrics for finding potential sites for buying links or building by hand.

3. You are getting out-spammed. If you aren't using a verified list building service like (shameless plug) www.serlists.com and a decent server, you are losing the battle, because you can bet that your competition is using them.

4. No social signals. You also need to mix in Facebook Likes, Pinterest Pins, Google+, etc. Plenty of services on other forums.
Thanked by 1darthsuperhalk


  • royserparoyserpa (URL and Domain Deduped!) GSA SER VERFIED Lists! => http://gsa-verified-list.royserpa.com/
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  • So you're the guy...

  • LOL - No he's not
  • ronron SERLists.com
    edited October 2014
    @Heisenberg - Who is the guy? Does he teach classes? How much does he charge?  
  • Thanks for the tips.
  • Trust and relevance have always been a huge factor. The most common reason I see sites not ranking is they failed to build up a natural anchor text distribution and use relevant unique content. 
  • lukegage92lukegage92 Buffalo, USA
    old but gold! Thank you!
  • To rank your site in all the search engine platform you need to build high-quality backlinks on high authority sites. This is an important way to rank your website.
    Thanked by 1Deeeeeeee
  • The biggest difference between what Google knows and what the MOZs, Majestics, Ahrefs of this world know is traffic. Through Google analytics, through the Chrome browser, maybe Android, and even through safe browsing Google knows where the real traffic goes, "Built" backlinks usually end up on pages that don't receive traffic, and therefore count much less.
  • Nice article, thank you for sharing
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