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Formatting "Add URL and Anchor Text"

In the URL field I noticed this when right clicked "Add URL and Anchor Text".  I'm trying to create links in the following format:

http://www.somesite.com/red-widget - with the anchor text of 'red widget'

http://www.somesite.com/blue-widget - with the anchor text of 'blue widget'

Basically I need to get different pages of the site to rank for different terms.

Is this the proper use for this field and how do you format the inputs correctly?

Many Thanks,

Zeke

Z


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