Do you ever find a website and wonder how it ranks, I know these guys are using some sneaky technique but I just can't seem to find it. If you google "Flannels coupon code" there's a site called DailySelect.co.uk. It's got pretty low authority and while their on-page SEO is good it's surely not enough to rank just below the Daily Mail. Their backlink profile is poor.
Something is afoot here, I have noticed that they also own an S3 bucket here using the same URL structure and very similar on-page content:
This ranks in Google but not as well. Anyone can figure it out?