Anyone do PoP SEM? I have a few clients now as everyone seems to distrust SEOrs and have been burnt in the past, so I now offer PoP % of sales.
I recently took a bathroom site from £5kpm to £21kpm and they dicked me over just before their peak season (now). So, I'm launching a competitor site and gonna dropship a wholesale bathroom company's stuff. I've removed all the PBN links, and their traffic is plummeting. Yes, contracts in place, no I didn't see it coming, no they don't owe me any money, yes I was pissed, no I'm not now, yes karma will come round and fuck him in the asspipe.
I have a fibre optic lighting company that I get 10% of revenue; just signed a oak furniture company on 50% net profit (approx £50 per sale with current products but 10x more products to be added at higher value); and a roofing company.
Now, the roofing company I've been dealing with for almost a year trying to get them signed up to a flat fee originally, he's wary and been burnt in the past, so I've been doing some copywriting and consultancy for him to get him on board. He's keen to give me a % of sales, but will struggle to track them through his site as most commercial sales call him up - my query for this is what route would you take? I am planning on building a lead gen site with no phone number and do a 'call back' setup and pass him the details. I've looked at getting a phone number and redirect the calls to one of his, but he's not keen on this as the calls/jobs are never a one-conversation thing, it takes a little time to get everything sorted and lots of back and forth.
I'm about to write a proposal for this now, but wondered if you guys have any better ideas as I'm still in the early stages of this, but as he said, the sales he gets for commercial roofing are between £20-60k and runs at a 21% profit margin and is willing to give up around 3% for each sale so even on 20k that's £120 or so for me doing not a great deal.
He looks like a really angry Dom Littlewood and an ex-boxer so I don't really wanna fuck this up lol. He's ranking OK for some good keywords with a shit site, so I know I can smash this out of the park and already have a scaffolding site for my area (not city, but multiple cities/location) that was killing it but have had to let it fall off the radar as all companies I contacted (100s) didn't get what I was doing and said they were booked up for months - good for them but completely blind at thinking about hiring more staff and expanding with my sales....weirdos.
(ps. can't remember who said it but this is why I have clients % based earning on high value easy to rank items is easier than battling mega SEOrs for payday loans, I'd rather make £500 a sale on something easy than struggle to aim at £10k a day and fail).