Been testing, watching, learning all about PBNs for the past 3-4 months. Yes, I'm late to the party but I don't care, SER on its own was fine for what I needed, now I need some more firepower and wanted to dabble with PBNs. It's working, but I'm sure I can optimise it better even with only 40 domains at present. Yes I should be buying more ever week but I don't invest in anything without making sure I'm doing it right, even £10-20 I don't spend it until I'm certain.
I have been tracking 250 or so keywords for one finance site, it's very difficult industry but I'm doing OK. I want to do better than OK, though. I have found two longish kws that bring 90% conversion rate but the traffic is low and I'm sat at #4-6 for them. The affiliate company I pass leads to is at #2 and #3. I'd like to push them back a bit and be at #2. This 'should' bring double the traffic I'm seeing now for them. Since the start of the month, these keywords have brought 9 people to the site and I've had 7 sales and one is pending. This is very good as I get quite a lot of money for each sale.
So, anchors, should I change all of my anchors on my PBNs to the keyword I'm looking at, as a test and to generate money, or is it a red flag to change anchors do you think? They are related, here's a similar example of what would change (this is a made up example, btw):
superbike finance (original anchor)
Greenhat bad credit motorbike finance (company name + bad credit + motorbike finance) is what has high conversion rate
as it's related and the content doesn't need to change apart from the anchor, should I change the anchors to that? It's only a small PBN (40) so it won't be a huge change in anchor ratio as I have 1000s of backlinks that aren't this one type of anchor.
Should I make the PBNs have sticky posts and ramp up the content behind them - at the moment there are just 10 or less posts on each site. I do use the PBNs for other sites, not just this finance site, as I have other finance sites that I am pushing on the same domains - the domains are generally bloggy looking ones, Waybacked sites and newspaper looking sites, all non-WP and very well hidden.
Other Target Sites
Should I mix up the other target sites on the news/newspaper type domains to be totally unrelated to finance ie. clothing, travel etc All are well-structured to allow this but in terms of only having 100 or so posts on those PBN domains, it's not like a real newspaper that would have 1000s of pages.
I think I have mixed up my domains a bit too much and need to separate them out and buy more domains to focus on each target money site a little more as I think I've diluted the power a little too much and/or they weren't that powerful from the start but I had to buy to learn.
Lots more to learn, but I think I have the structure/setup just right, just need to tidy some loose ends and invest heavily once I'm sure.