Keyword in Link Building

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I have question about that.

For example, niche is about "weight loss".

Money site: I want to optimize "method of weight loss" as it is my keyword.

T1: What is it keyword? The URL of the money site or "method of weight loss"?

T2: What is it keyword? The URL of T1 or the money site or "method of weight loss"?

T3: What is it keyword? The URL of T2 or the URL of T1 or the money site or "method of weight loss"?

Please help and thanks in advance.

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