Quick strategy question.
My MS is actually a brand site. I get a lot of backlinks and traffic from retailers linking back. So I get skittish when I am thinking about trying something related to the MS. But, here goes; I am thinking of blasting nonstop with SER with my brand name in the post, but ZERO links to MS. The concept is to build the 'noise' of my brand in a very crowded vertical. I am pretty sure this will help long-term more in terms of repetitive recognition by consumers than any sort of seo benefit, but that is what I am after. So the question, is there a negative consequence to doing this? Will G slap the MS if there is no link back to it from the massive cloud I am going to create?
Thanks all for any comments.