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+ LINK BUILDING CHALLENGES: The same barriers to building backlinks are encountered by SEO professionals and small businesses engaging in the practice in-house. Dealing with "boring" industries, a lack of opportunities, low response rate, a personal lack of experience, and the requests for fees are the primary challenges.
+ MANUAL & PENGUIN PENALTIES: Most SEOs have had no backlink penalties (80.1 percent) while 14 percent did not know and 5.9 percent indicated they had been penalized. Of those that did receive a penalty, manual actions were less frequently than Penguin, but SEO's indicated that manual penalties were easier to recover from.
+ BACKLINK QUANTITY: The survey also revealed how many backlinks were being acquired each month. Link-Assistant did not go into much detail but it appears (based on the chart below) that well over 80 percent of SEOs acquire less than 20 links per month and approximately 15 percent acquire between 20 and 100. Only a handful of respondents build over 100 links per month.
+ LINK BUILDING TECHNIQUES: 23 different techniques to grow links (organized into 7 groups) were addressed in the study including creating content assets (infographics, whitepapers, webinars, etc.), PR-based methods (press releases, interviews, etc.), outreach (link reclamation, broken link building), social media (content-sharing, viral campaigns, etc.), local-focused efforts, community-driven tactics (commenting, forums, Q&A sites) and miscellaneous tactics. Creating content and social media were the two tactics that received the most use among SEOs.